We Are Purpose

Branding & Packaging for Brands That Make a Difference

We Are Purpose is a female-led creative studio partnering with change-making brands and organisations. From beauty and wellness to disability inclusion and the arts, we design for impact — across brand, packaging, and storytelling.

View Our Work Start a Project

Woman wearing a white shirt walking on a rocky beach with sand and water, near the ocean under a partly cloudy sky.
A dark green tote bag hanging on the back of a wooden chair, with white flowers inside the bag, and a light-colored background.

Partners in Creativity

For over 25 years, we’ve worked across branding, packaging, film, and digital design — building identities that connect deeply and inspire action.

As a small, nimble team, you work directly with us, ensuring your brand gets the care, insight, and creativity it deserves.

We balance strategy with artistry, purpose with precision, and bring lived experience in social inclusion and accessibility — making our work as human as it is beautiful.

Read more about us

Digital illustration of two Canada geese flying in the sky
Cute illustration of a dog with a brown and white face, sitting in a yellow floatation ring with a gray background.

Zaaina Kids Range | Coming Soon

Two boxes of Bondi Blyss mushroom-powered drinking chocolate, one standing upright and one lying on its side, casting shadows on a light-colored surface.
Cloudy sky over ocean with rainbow and circular graphic element, with the text 'kyn folk'

Kyn Folk | Coming Soon

Packaging Design for Change-Making Brands

We create packaging that captivates on shelf, tells your story, and aligns with your values.

From beauty and wellness to food & beverage and the arts, our packaging combines storytelling, structural design, and conscious practices to deliver lasting impact.

Explore Packaging Work

A person walking past two posters on a wall, each displaying an image of the Earth with green leaves and recycling symbols, along with the text "Shaping Tomorrow."
Mountain range with rugged peaks and some snow patches, under a sky with clouds, with the word 'kodak' overlaid on the center.

Kodiak | Coming Soon

Branding for Social Impact & Inclusion

We brand and rebrand organisations driving change — from disability inclusion and accessible education to arts and community.

With lived experience in the disability sector, we bring authenticity, empathy, and insight that few studios can offer.

See Social Impact Projects

Orange and brown buttons and a black pin on a textured gray surface.

Storytelling Festival | Coming Soon

Two hands reaching toward a wall with a circular design and the words "Pause, Read, Reflect, Inspire" around the letter "P" in the center.

The Paige | Coming Soon

Three black bottles of skincare products with white text, placed on rocks against a dark background. The brands are Mofo, with labels for Misty Hydro, Clean As, and Mother Oil.

MOFO | Branding + Packaging Design + eCommerce Website Design

Logo for Albury Wodonga Occupational Therapy featuring abstract shapes, including a triangle, circle, and bar chart, with the text 'Albury Wodonga Occupational Therapy'.

Strategy First, Story Always

Every project begins with understanding your purpose, audience, and the change you want to make.

From there, we shape a clear brand strategy, bring it to life through design, and launch it with precision across every touchpoint.

Our process blends creative exploration with strategic insight — ensuring your brand doesn’t just look good, it works.

View Our Process

Two women at the beach; one closer to the camera with blurred out face and the other in the background holding a camera and taking a photo.
A sandalwood and patchouli soy candle in a glass jar with a black lid, placed next to its white packaging box on a white surface with a neutral background.
A woman with long dark hair sitting on the sand at the beach, looking over her shoulder. The image has a soft focus and warm tones. There is a circular logo with the text "The Herbalist Beach D" and the initials "TH" in the lower right corner.
A woman sitting on a sofa by a large window, reading a magazine, with a candle on a side table and a scenic view of trees outside.
“Working with We Are Purpose was transformative. They truly listened, challenged our thinking, and delivered a brand that feels authentically us.”
— Suzannah Raff, Founder, Cleo+Coco
“Anne and Haydn’s lived experience made them the perfect creative partners for our rebrand. They understood our purpose deeply and brought it to life beautifully.”
— Physical Disability Council of NSW
A woman standing outdoors with her back to the camera, adjusting her hair, carrying a large white backpack, and wearing a light-colored coat and skirt.
Black and white photo of a woman embracing her knees on the beach, with water in the background. Overlaid is a logo with a minimalist line drawing of a woman hugging herself, surrounded by the words "CLEO + COCO" at the top and "CLEAN + CONFIDENT" at the bottom.
Five women are gathered outdoors, some are sitting and some are standing near a body of water, enjoying a moment together during sunset, smiling and laughing.
Digital marketing advertisement with purple background, illustration of a rocket launching from a laptop, and people using laptops and tablets, promoting a platform called econnect for transforming business through digital mailroom solutions.
A woman in a white swimsuit holding a surfboard walking through shallow ocean water near a sandy beach with large rocks and cliffs in the background, in black and white.
White off-road vehicle with 'Heroes Vineyard' logo parked in a vineyard with grapevines and tall grass, cloudy sky overhead.

Praise from clients

Purvi Desai - Creator + Director Zaaina

“We Are Purpose understood our company’s values and mission and delivered the modern and minimalist look that we strived for. We were just quite amazed at how well they captured our thinking and brought the design to life on the first shot! We are Purpose has become part of our extended team and are looking forward to the partnership as we grow our brand.”

Susie Bush - Owner AWOT

“From the moment I connected with We Are Purpose I absolutely knew I was in the right place... They just got me and my brief straight away...it was like they were inside my head. They asked all the right questions to really get me thinking about my business and the result was stunning. Starting a new business is daunting but having this strong and unique branding gives me the confidence to stand behind it proudly.”

Award-winning brand and packaging design

Trusted by visionary businesses and purpose-led organisations in Australia and worldwide.

Featured in:

Indigo Design Awards

〰️

AGDA

〰️

Melbourne Design Awards

〰️

The Dieline

〰️

Indigo Design Awards 〰️ AGDA 〰️ Melbourne Design Awards 〰️ The Dieline 〰️