Experience +
Expertise

We Are Purpose is a Melbourne-based strategy, branding, and graphic design consultancy specializing in packaging design, working with brands worldwide.

We harness the power of storytelling and strategic design to elevate businesses, empower purpose-driven organisations, and create unforgettable brands. Despite our small size, we deliver the impact of a big agency, providing full-service solutions with a personal touch.

  • – Insight Discovery & Brand Strategy

    – Purpose, Vision & Values

    – Brand Story, Language & Tone

    – Brand Architecture & Positioning

    – Naming & Customer Profiling

    – Brand Audit & Research

    – Marketing Strategy & Workshop Facilitation

    – Creative Consulting & Direction

  • – Visual Identity & Logo Development

    – Brand Guidelines & Identity Systems

    – Print, Digital & Signage Design

    – Packaging Design & Prototyping

    – Stationery & Corporate Communications

    – Art Direction & Illustration

  • – UX/UI Design & Wireframing

    – Website Development

    – CMS, Front-End & eCommerce Solutions

    – Digital Strategy & Marketing

    – SEO, Google Analytics & Adwords

    – Social Media Content & Newsletters

  • – Creative Concepts & Scriptwriting

    – Video Production & Photography

    – Storyboarding & Moodboards

    – Digital Campaigns

    – Social Media Strategy & Management

  • – Packaging Construction & Die-Line Design

    – Eco-Sustainable Packaging Solutions

    – Point of Sale Displays & Prototyping

    – Print & Publication Design

    – Label Design & Artworking

    – Specialist Packaging Advice

  • – Retail & Pop-Up Design

    – Branded Environments & Interactive Experiences

    – Signage, Wayfinding & Installations

    – Exhibition Design & Presentation Kits

  • – Studio & On-Site Photography

    – Videography & Drone Videography

    – Brand Films & Social Media Content

    – Art Direction & Video Production

    – Product + Lifestyle Photography & Videography

A collection of branding and marketing slides for 'Onshore Breaks,' featuring nature-inspired themes with photos of beaches, forests, and caves, along with typography and color palette details.
Collection of branding and social media marketing materials featuring nature and coastal themes, with images of landscapes, ocean, cliffs, and minimalistic product displays.

Branding

Brand Identity Design: Crafting visually striking and cohesive brand identities that resonate with your audience.

Brand Storytelling: Developing compelling narratives, from naming and tone of voice to story development, to connect and engage customers.

Visual Identity: Creating unique brand assets, including logos and design language, to bring your vision to life.

Holistic Branding Approach: From initial concept to award-winning execution, we build distinctive and impactful brands that stand out in the marketplace.

A gift box containing skincare and wellness products, including candles, sprays, serums, soap bars, and a heel balm, all with minimalistic labels and natural tones.
Skincare and self-care products on a white tray, including a face and body soap bar, a calming lavender soy candle, a moisturizing heel balm, a hydrating face mist, and a serum bottle.

Packaging

Creative Packaging Solutions: Designing artistic, functional, and memorable packaging that celebrates your product and creates a captivating brand touchpoint.

Structural & Surface Design: Balancing form and function with materials, finishes, branding, and typography for impactful packaging.

Sustainable Packaging: Specializing in eco-friendly packaging solutions that minimize materials and optimize production.

Cardboard Engineering & Knifeline/Dieline Creation: Developing efficient and effective packaging structures that reduce waste and improve logistics.

Cute illustration of a bear taking a bubble bath, with soap bubbles on its head and flowers nearby, surrounded by green leaves.
Brown plastic bottle with black pump dispenser containing Baby Botani Polly Shing Hair and Body Wash, label with cartoon bear washing with bubbles, green botanical illustrations, and text describing product for skin and scalp cleansing.

Illustration

Bespoke Illustrations: Crafting original, custom illustrations that enhance brand collateral and strengthen brand identity.

Symbol & Motif Development: Creating unique visual elements that bolster brand awareness and imagery.

Three smartphones displaying a business app interface with colorful infographic sections about protecting business, automating, and transforming with digital tools.
Smartphones and a laptop displaying marketing and email management websites with purple and white backgrounds.

Digital

Website Design & Development: Creating human-centred online experiences that maximise engagement and enhance customer experience.

Digital Branding: Ensuring your brand shines across all digital platforms, including websites, social media, advertising, and apps.

UX/UI Design: Developing user-friendly interfaces and experiences that align with your brand’s identity.

Animation & Videography: Producing dynamic digital content that tells your story and drives engagement.

Woman sitting on a sofa reading a magazine in a cozy room with a large window showing a countryside view, a lit candle on a side table, and a stack of books on a table in the foreground.
A kitchen sink with a brass faucet, a dark vase with a small plant, a lit candle, and a soap dispenser on a wooden countertop against a wood-paneled wall.

Art Direction & Photography

Art Direction: Guiding the creative process for branding, packaging, and digital content through collaborative and visionary leadership.

Photography: Producing high-quality, cost-effective photo shoots that align with your brand’s vision, including lifestyle and product photography.

Three white business cards and one white card with a gold geometric circle design on a white surface. The business cards display the name "Rose & Lyle" and contact information, including email, phone number, and website, in black and gold text.
Two white tags with black strings, one tag has a geometric circular logo and the words 'ROSE & LYLE'; the other has text about the brand and website 'WWW.ROSEANDLYLE.COM.AU'.

Print Management

Print & Publication Design: Designing impactful print materials, from annual reports to promotional items, that create memorable brand experiences.

Print Consulting & Production: Leveraging print expertise to ensure efficiency, cost savings, and high-quality outcomes across all print collateral.

Illustrations and posters promoting future waste and recycling initiatives in Glen Eira, featuring diverse people, recycling bins, and environmental themes, with some images displayed on an iPhone.
Flyer titled 'Future Waste, Greener Glen Eira' with illustrations of diverse women, a recycling scene, and the Glen Eira City Council logo.

Marketing & Campaigns

Strategic Storytelling: Utilizing authentic storytelling to drive effective marketing, enhance engagement, and boost brand awareness.

Campaign Development: Simplifying complex ideas into compelling narratives that resonate with your audience and drive conversions.