We Are Purpose
Branding & Packaging Design for U.S. Businesses
At We Are Purpose, we’re an independent, female-led design studio based in Australia — partnering with U.S. businesses to build brands with impact. From beauty and wellness to cosmetics, personal care, and purpose-driven organisations, we create branding and packaging that inspires action, builds connection, and drives growth.
Why Partner With an Australian Studio
Working with an Australian branding agency gives U.S. businesses a unique advantage. Our perspective blends global design trends with a fresh, outsider lens — ensuring your brand cuts through in competitive markets while staying culturally relevant. With years of experience working with American companies, we understand how to bridge that local/global balance to deliver design that resonates.
Cost-Effective Branding & Packaging Solutions
Partnering with an Australian studio also makes smart business sense. Thanks to favourable exchange rates, U.S. businesses gain access to world-class creative at a fraction of the cost. This means you can stretch your investment further — achieving high-quality branding, packaging, and strategy without compromising on creativity, innovation, or execution.
Expertise in Beauty, Wellness & Personal Care
Our sweet spot lies in industries where design deeply influences consumer trust and choice. We specialise in branding and packaging design for:
Beauty & cosmetics
Wellness & lifestyle
Personal care
Natural, clean, and ethical products
We don’t just create beautiful visuals — we craft strategic identities that help brands stand out on shelves, connect with conscious consumers, and scale with confidence.
Proven Results With U.S. Brands
Zaaina – Arizona, United States
Zaaina is a natural skincare company inspired by timeless beauty traditions. Through a full rebrand, we helped them reconnect with their values — natural, handcrafted, and cruelty-free — while positioning them for retail expansion. Today, Zaaina products are stocked in Costco, Uncommon Goods, and online platforms, supported by a stronger brand identity that resonates with their audience.
Cleo + Coco – New York, United States
Cleo + Coco is a clean beauty brand pioneering natural deodorants and body care. By repositioning the brand at the forefront of the U.S. market, we helped them achieve rapid growth — sales multiplied tenfold in the first year, surpassing $1 million, and doubled again the following year. With a stronger identity and packaging system, Cleo + Coco has expanded their direct-to-consumer sales and retail distribution across the country.
Let’s Elevate Your Brand Together
Your brand deserves to stand out, inspire trust, and drive growth. Partnering with We Are Purpose gives you access to a boutique team of senior creatives — working directly with our founders to bring clarity, strategy, and design excellence to your business.
Let’s talk about what an Australian branding partnership can do for your U.S. business. Whether you’re launching a new product, refreshing your packaging, or rethinking your brand identity, we’ll tailor our approach to your goals and market.