We Are Purpose

Branding & Packaging for Asia-Pacific Brands Entering Australia

Australia is recognised across Asia-Pacific as a source of natural, safe, and trusted products. At We Are Purpose, we help Asia-Pacific brands harness this reputation, building strong connections with Australian consumers and opening pathways to global growth. From branding and packaging to storytelling and film, we craft identities that travel — designed to resonate across cultures.

Four brown bottles with black pumps containing personal care products, labeled from left to right: Organic Pet Wash, Nurturing Body Wash, Awakening Body Wash, Organic Hand Wash, placed on a light textured background.
Close-up of a person's shoulder and neck, with hand resting on shoulder, and long hair covering part of the face; text says "The Herbalist" and "Bells Beach".

A natural gateway

Why Australia is the perfect launchpad

Australia holds unique appeal in the Asia-Pacific region: trusted for its clean, safe, and healthy reputation. For brands in food, beverage, wellness, and beauty, aligning with Australia enhances credibility and strengthens consumer confidence. By connecting with an Australian creative studio, Asia-Pacific brands can leverage this reputation while gaining access to global-standard design and storytelling.

Translating cultures into design

How We Help Asia-Pacific Brands Thrive

We bridge cultural insight with world-class design. Through deep discovery, we uncover your brand’s story and position it authentically for Australian and international audiences. Our expertise spans brand strategy, packaging design, film, and digital storytelling — ensuring your brand makes an impact wherever it lands.

Asia-Pacific to Australia

RUFI: Building Bridges Through Storytelling

RUFI is a brand working across the Asia-Pacific region to connect with Australian consumers. Our collaboration has included a brand film and ongoing projects that will stand as powerful folio pieces, showcasing how storytelling and design can bridge regions. By emphasising Australia’s natural, healthy, and safe reputation, we’ve helped RUFI align with values that resonate deeply with audiences.

View Project

Six boxes of kids natural soap bars with illustrations of animals and their names.
Skincare and self-care products arranged on a white surface, including a face and body soap bar, lavender soy candle, moisturizing heel balm, hydrating face mist, and facial serum bottles with minimalist labels.

An independent Australian studio

What Makes We Are Purpose Different

  • Female-led and independent — direct collaboration with founders.

  • Sector expertise — beauty, wellness, food & beverage, arts, and purpose-led organisations.

  • Cross-cultural design — strategic insights that translate seamlessly between Asia-Pacific and Australia.

  • Story-driven — films, packaging, and identities designed for impact and authenticity.

A promotional graphic for deodorant packaging featuring six cylindrical containers in purple, green, blue, red, olive, and tan, with a black-and-white photo of two women smiling and laughing in the background. There's black bold text reading "Deodorant Packaging" above the containers and a paragraph describing the product's modern, earthy design.
Brand identity layout for Cleo+Coco featuring a black-and-white photo of a woman with wind-blown hair, circular logos, and text about the brand muse Cleopatra and brand elements.

Start your journey

Ready to Build Your Presence in Australia?

Whether you’re an Asia-Pacific brand looking to enter Australia or scale globally, we’d love to help. Book a discovery call with us to explore how design and storytelling can elevate your brand.

hello@wearepurpose.com.au

Book a Discovery call