Albury Wodonga Occupational Therapy

Project Description

We had the privilege of partnering with Albury Wodonga Occupational Therapy (AWOT), an innovative leader in supporting children and young people in Albury Wodonga through tailored developmental assistance.

AWOT’s unique service and vision to foster a nurturing environment where families find support and understanding is what inspired our strategic and creative approach.

Services Provided

— Brand Strategy
— Visual Identity
— Supporting Secondary Identities ⁠
— Brand Design and Brand Bible⁠
— Copywriting
— Website Design

Circular text in pink stating 'Sensory Integration Therapy' on a brown background, with an abstract sunburst or starburst design in the center.
Abstract geometric shapes resembling a smiling face, including a blue triangle with a curved line, a gray circle with a red curved line, and stacked blocks in orange, red, and green on a light background.
Child's hand reaching to pick up a wooden elephant toy surrounded by other wooden animal toys on a white surface.
Identification badge attached to a leather strap with a silver swivel hook
Quote by Dr. Brené Brown about embracing imperfections and recognizing we are enough, with a dark green background.
Two orange A-frame signs with the text "Albury Wodonga Occupational Therapy" and a circular design that reads "Sensory Integration Therapy."

We crafted unique letterforms and an earthy, humble colour palette that evokes comfort and family connection.

Abstract geometric artwork with shapes including a triangle, circle, square, and stairs, arranged in a minimalist design.

Our design embodies authenticity and professionalism, with a sophisticated twist that creates a warm and welcoming atmosphere. Drawing from the essence of therapeutic equipment, we crafted unique letterforms and an earthy, humble colour palette that evokes comfort and family connection. This innovative aesthetic not only captures AWOT's mission but also resonates deeply with its commitment to trust, connection, and continual learning.

With our extensive experience and strategic approach, we bring tailored and memorable designs to the forefront. We ensure that startups like AWOT have the brand foundations they need to succeed. Our work for AWOT goes beyond design—it tells a story of hope and empowerment, providing every family and child with the confidence and inspiration to face their challenges. At We Are Purpose, we create brands that are not just seen but felt, driving meaningful impact and lasting connections.

Graphic with the words 'Shine Bright' in large text and an orange starburst shape below.
A young girl wearing a pink long-sleeve shirt and grey sweatpants, spinning a red hula hoop around her waist indoors against a plain white wall.
Decorative wall art with motivational quotes in framed prints on a white wall, next to a wooden cabinet with a vase of cotton stems.
Children's hands playing with wooden toy car and colorful blocks on white floor. Logo of Albury Wodonga Occupational Therapy in the corner.

“From the moment I connected with We Are Purpose I absolutely knew I was in the right place... They just got me and my brief straight away...it was like they were inside my head. They asked all the right questions to really get me thinking about my business and the result was stunning. Starting a new business is daunting but having this strong and unique branding gives me the confidence to stand behind it proudly. I wouldn’t hesitate to work with them again.”

— Susie Bush, Owner AWOT

A cartoon illustration of a wombat, with the word 'Waddle' above it and the phrase 'Like a Wombat' below.
A young girl and an adult woman playing creatively with a large cardboard tube in a room with soft toys and cushions. The girl is inside the tube, smiling, while the woman is kneeling beside her, smiling and supervising.
Decorative bedroom wall with two abstract art posters, a cozy white sofa with pillows, and a white vase with dried pampas grass and flowers
Two business cards on a textured surface, one with a cloudy abstract background and the other with a minimalist graphic logo.
A young girl with a happy expression, hands raised above her head, standing against a light background with colorful abstract shapes and the word "play" written on the right side.