MOFO Australian Skincare

Three black skincare bottles on rocks with a dark background. The bottles are labeled Mofo and include Misty Hydro, Clean As, and Mother Oil.

Project Description

Harnessing the Power of Botanicals

MOFO skincare harnesses the power of Australian botanicals to deliver smart, pure, clean, active, and vegan products. They avoid petrochemicals, synthetic additives, essential oils, and heavy manufacturing. MOFO Ingredients are sustainably sourced and low-impact. MOFO is good for your skin and kind to the environment.

Services Provided

— Brand Strategy
— Identity⁠ Design
— Brand Creative
— Icon Design
— Illustration⁠
— Packaging Design
— Photography
— Website

Project Links

– www.mofoaustralia.com
– Instagram

We Are Purpose crafted MOFO Australia into a desirable and sought-after consumer and professional natural beauty skincare hybrid brand. Our development process, from identity design through to packaging, was about creating the epitome of effortless chic. The website continues with simplicity and effortless appeal, bringing MOFO’s natural values and modern well-being to the forefront.

The MOFO woman is modern with a hint of classic and boho influences. She values natural health and well-being, caring deeply about her health, diet, and the well-being of her family. She seeks high-quality, fashionable items that offer longevity and simplicity in her busy life. She is effortless chic.

The MOFO brand is strong and fresh, smart and ethical. A touch tomboy with a feminine heart, she is comfortable and cheeky, all at once - a modern boho. Radiating luxe, modernity, and effortless chic, she represents the perfect blend of contemporary style and timeless elegance.

Black and white photo of ocean waves crashing onto a beach with the text 'Mojo. Australia' in the center.
A split image features a black-and-white close-up of a woman's face with windblown hair on the left, and a dark ocean surface with a white logo of overlapping circles and the letter 'M' on the right.

The MOFO brand is strong and fresh, smart and ethical. A touch tomboy with a feminine heart…

Three black skincare bottles with white text on a rustic wooden surface, displaying Mofo brand products: Cleansing Oil, Vitamin C Boost, and Face Oil, against a neutral background.
A black bottle of Clean as cleansing oil resting on beige, porous rocks against a plain, gray background.
A black bottle of Mádara misty hydro facial toner resting on stacked flat rocks against a plain background.
A black bottle of Mooi Mother Oil with a dropper cap resting on a piece of wood against a neutral background.

Nikki Gooley, a BAFTA award-winning makeup artist with 30 years of experience in the film and television industry, founded and created MOFO Australia. Throughout her career, Nikki worked with a range of skin types exposed to harsh conditions like hot lights, smoke-filled studios, and heavy makeup applications. She sought a clean, effective, luxe, and uncomplicated skincare range free of chemicals, soaps, and essential oils—a total skin healing.

The result is MOFO, Mother OF Oils—a skincare range prioritizing true-to-nature ingredients, ethical sourcing, small batch production, and low environmental impact. MOFO has earned the respect of professional makeup artists and is now available to anyone looking to nourish and replenish their skin at every stage of their skincare journey. Skincare doesn’t need to be complicated.

Black and white image of water with the word 'Mofo.' in large white font in the center.
A black bottle labeled 'Mofo Misty Hydro' with a silver cap, casting a shadow on a textured gray surface.
A black bottle of Mofo Mother Oil face oil with dropper cap next to its light blue packaging box, both placed on a stone slab against a dark background.
A black bottle and a light blue box of Mofo Misty Hydro skincare products on a rock against a dark background.
A person holding a black bottle of Mofo Mother Oil, a face oil with native extracts, with a wooden background.
Black-and-white close-up of a woman with long, wet hair, wearing a headscarf, with the words 'Mofo. Australia' written below
Hand holding a black bottle of Mofo Clean As cleansing oil, with a dark blurred background.
Image divided into two halves; the left shows a hand dripping water into a body of water, the right shows a close-up of a hand touching ferns in black and white, with the text 'Mofo.' in the center.
A collage of pages from a branding presentation for Mofo, featuring images of women, product packaging, color palettes, typography, ethical icons, and natural imagery, all in black and white and muted tones.

Modern and minimalist online presence…

An eCommerce website that delivers the simplicity of the MOFO philospohy and the unique Australian Skincare to the forefront.

A silver laptop displaying a webpage for Mofo skincare products, featuring three black dropper bottles and a rock, set against a dark background, with the laptop resting on a textured stone surface.
Two MacBook laptops placed on a surface, displaying website layouts with black and white themes. The background features a black and white aerial view of a sandy beach with waves washing ashore.
Online product page for MOFO Australia skincare, featuring MOTHER OIL Skin Drink in a black bottle with dropper, priced at $121.00.
Laptop displaying an about page with a woman's portrait on the right and text on the left, set against a light gray background with faint butterflies in the design.
Black and white graphic design combining text and a portrait of a woman with long dark hair. Text elements include 'Mother F***ing Oils', 'Hybrid Beauty', and a large letter 'M' inside a geometric circle. The design features modern, minimalistic style with lines and circles.
A grid of photos related to skincare and natural beauty, including a woman on the beach, a woman with her eyes closed, black packaging products, and illustrations of Australian extracts and oils, with a black and white branding image of a woman with her eyes closed.
Black skincare bottles with dropper caps on a white surface, casting shadows. One bottle labeled 'Mother Oil' and another labeled 'Clean As'.
Black and white aerial view of ocean waves crashing onto a beach with the text 'Mofo. Australia' overlaid in the center.
Close-up black and white image of a woman's face and shoulder with a motivational quote by Coco Chanel overlay. The quote reads, "Beauty begins the moment you decide to be yourself."
Three black skincare bottles with dropper caps on a surface against a textured wall, labeled Mofo. Mother Oil, Misty Hydro, and Clean As.