Onshore Breaks

Project Description

Boutique hospitality brand⁠ - Onshore Breaks

The brand refresh for Onshore Breaks repositions this boutique hospitality brand as a leader in coastal and bushland retreats. Inspired by the raw beauty of the ocean and the lush Otway bushlands, we developed a strategic brand identity that reflects the balance between adventure and relaxation.

Our comprehensive brand development process included brand strategy, identity design, creative direction, and website design to ensure a cohesive, elevated experience across all touchpoints. We crafted a distinctive visual identity featuring earthy and oceanic tones, modern typography, and clean, contemporary design elements to reflect Onshore Breaks’ high-end yet approachable personality.

Services Provided

— Brand Strategy
— Identity⁠ Design
— Supporting Secondary Identities ⁠
— Brand Creative
— Brand Book
— Illustration
— Handcrafted painting⁠
— Marketing Material
— Website Design and Development ⁠

Location

Wye River,
Great Ocean Road, Australia

Project Links

– www.onshorebreaks.com.au
– Instagram

Person barefoot walking on sandy beach with small waves
Dark green background with a decorative monogram of the letters Q, D, and B.
A green tote bag hanging on the back of a wooden chair, with white flowers inside the bag and a light-colored background.
Minimalist graphic of a house with a tree and water lines, with the words "Explore. Rest. Rejuvenate." underneath, on an olive green background.
A set of stationery including a white envelope and a dark green box, a photograph of a scenic landscape with trees, mountains, and birds, and a white card with a small illustration of a mountain and water with the words "Explore. Rest. Rejuvenate.".

Enhancing the brand’s visual storytelling, we created custom illustrations inspired by the natural landscape.

Illustration of multiple green and blue mountains under a cloudy sky.

The illustration brings to life the connection between nature and luxury hospitality. The refreshed website design offers a seamless, user-friendly experience, positioning Onshore Breaks as a premium destination for discerning travellers.

By focusing on a strong brand foundation and innovative design, Onshore Breaks is now positioned as a leader in boutique hospitality. It attracts guests who seek unique, nature-inspired stays with elevated comfort.

Close-up of a person holding their dress at the hip by the water, with the phrase 'feed your soul' overlaid.
A couple holding hands and walking barefoot along the shoreline of a beach at sunset.
Onshore Breaks logo with a yacht and waves illustration on a dark green background.
An outdoor scene with green moss and bushes in the foreground and a view of the ocean with waves crashing on the shore in the background. A laptop displays a coastal beach scene with navigation links at the top, placed on the mossy area.
A beige wall with a photograph of a coastline and two printed quote cards, one featuring a quote from J.R.R. Tolkien and the other with branding for Onshore Breaks.
Four business cards for Onshore Breaks, with different background colors: dark green, olive green, beige, and forest green. Each card features a small logo of a lighthouse with waves and the company name.
Four smartphone screens showcasing an outdoor adventure and nature-themed social media content on a green background.
A woman with long blonde hair wearing a beige hat, standing outdoors in warm sunlight with a scenic background.
Collage of six squares with minimalist nature-themed logos and text. The logos depict a house with a tree and wavy lines, each enclosed in different colored backgrounds. Some squares include the phrases "Explore. Rest. Rejuvenate." and a monogram with the letters B and C. The overall color scheme includes shades of green and beige.
Four mobile phone screens displaying nature-themed images and quotes, featuring animals, lakes, forests, and outdoor scenes.
A collage of nature scenes including trees, a coastline with rock formations, people hiking and exploring forests, a dog hiding among leaves, and the phrase 'feed your soul'. There are also logos and text like 'Onshore Breaks' and 'Explore, Rest, Rejuvenate' on green backgrounds.
A branding presentation for Onshore Breaks, featuring scenic landscape photos of beaches, coastlines, and forests, along with slides on brand identity, color palette, typography, and imagery.
A black chair with a gray backrest, a dark green tote bag hanging from its armrest, and white flowers inside the tote, set against a plain light gray background.
A photograph of a landscape with a coastline, view of the ocean, and green hills, printed on a piece of paper placed on a dark fabric surface, along with two tall white fluffy grass stems.
Open laptop displaying an ocean shoreline with text 'Oway Coast Slow Stays Immersed In Natural Beauty', on a white table with abstract beige sculpture, white candle holders, and a vase with pink and green flowers.
Two laptop screens displaying websites with coastal and architectural images, and text about the Otway Coast and region.
Two laptops display website pages with nature images, one showing a forest and the other a beach, set against a split background of blurred foliage on the left and green on the right.
Collage of mobile phone screens displaying nature scenes, quotes, and the 'Onshore Breaks' logo, promoting explorer and retreat experiences.
Left side shows a hand holding a smartphone displaying a website about reconnecting with nature; right side features a woman standing in water at sunset, wearing a white dress and a wide-brimmed hat, with an inspirational quote overlaid.
A set of branded stationery, including a dark green envelope, a white card with the phrase 'Explore. Rest. Rejuvenate.' and a brochure or postcard featuring a landscape with trees and birds at sunset, for Onshore Breaks.
A coastal landscape showing a beach with sandy shoreline, rocky cliffs, and waves crashing onto the shore, with green vegetation in the foreground. The logo 'Onshore Breaks' is in the lower left corner.