Project Description
Bondi Blyss - Luxury mushroom drink brand
Bondi Blyss is a consciously crafted wellness brand delivering medicinal mushroom drink blends that are as indulgent as they are beneficial. Developed by Bondi locals Marc and Jess, the brand offers a modern, luxe take on functional health—designed to integrate into daily rituals with ease and enjoyment.
We Are Purpose partnered with Bondi Blyss to shape a brand world that balances the earthy potency of mushrooms with a refined, minimalist aesthetic. From brand strategy and visual identity design, and packaging design, the result is a brand that feels elevated, ethical, and effortlessly cool.
Services Provided
— Brand Strategy
— Identity Design
— Supporting Secondary Identities
— Brand Creative
— Brand Book
— Illustration
— Packaging
Location
Bondi Beach
NSW, Australia
Project Links
The strategic direction focused on creating a health-luxury brand that speaks to a design-aware, wellness-savvy audience.
The identity design needed to feel clean and considered, while expressing the integrity behind the product and its ingredients. A restrained, refined approach allowed the brand to carve out its own space in a saturated market—quietly confident, naturally premium.
Wellness design that is modern, mindful and beautifully crafted.
The visual identity is led by minimalist typography, a light yet grounded colour palette, and subtle visual cues inspired by nature and ritual. The brand mark draws on the organic beauty of a mushroom spore print—abstracted and elegantly designed to feel both distinctive and refined.
The packaging design was crafted to look tactile, sustainable, and understated—encouraging pause and presence with every blend. Together, the brand system supports a new kind of wellness: modern, mindful, and beautifully made.
