eLoop - Driving Circular Solutions

Project Description

eLoop is an Australian start-up with a powerful mission — to reduce e-waste and keep electronics in circulation through a convenient, sustainable collection system.

A sister company to eConnect+, eLoop brings smart logistics and environmental responsibility together to close the loop on electronic waste.

Services Provided

- Identity Design
- Brand Strategy
- Brand Design
- Marketing Collateral
- Building Signage
- Vehicle Signage
- Packaging Design
- Collection Unit Design
- Mailbox Design
- UI Design

Project Links

www.eloop.com.au
Instagram

We crafted a comprehensive brand identity system that brought clarity, confidence and approachability…

Eloop logo with the slogan 'Driving Circular Solutions' on a green and blue gradient background, featuring a circular arrow with a leaf symbol.

To support this vision, we were engaged to build a brand that would not only stand out in the environmental space but also earn trust and drive behaviour change from day one.

We crafted a comprehensive brand identity system that brought clarity, confidence and approachability to a complex problem. From logo design and brand strategy through to signage, packaging, vehicle signage and marketing communications, every touchpoint was carefully considered to establish a strong, recognisable presence across digital and physical environments.

Modern tram with green trees and leaves design, featuring the words 'eLoop' and 'Driving Circular Solutions', parked on a city street in front of a brick building with arched windows.
A digitally-created globe with a city skyline, green trees, roads, and a river, representing sustainable urban development, with the text 'Driving Circular Solutions' and a green eco symbol next to it.
A green and white delivery van with the logo and website of Eloop, a company specializing in circular solutions, on a green background.
Flyer advertising eLoop recycling wall solutions, featuring images of recycling display units, a modern office interior with large windows and furniture, and text describing the company's environmental efforts.
Digital illustration with two smartphones displaying social media posts about environmentally friendly transportation and sustainable solutions, featuring images of a green delivery van, aerial view of a forested road, and a graphic with the text 'Driving Circular Solutions'.
Bus shelter with digital advertisement showing trees and Earth, and the text "Shaping Tomorrow" and "eLoop" in an urban setting.
Tablet displaying a green and white webpage with a logo made of bushes and gears, on a textured gray surface with a black textured area nearby.
Four quadrants with alternating dark and light green backgrounds, each displaying the logo and text 'Change Tomorrow'.
A tablet displaying a website about sustainable logistics solutions, placed on a black textured speaker grille with a dark gradient background.
Eloop logo with a circular leaf icon and the tagline 'Driving Circular Solutions' on a green gradient background.