Project Description

Seed yoga & wellness is a relaxed and innovative yoga studio based in leafy laburnum in Melbourne, an environment in which clients, like a seed, can grow.

Seed yoga and wellness required an identity and brand for their new holistic space. A state of the art yoga studio, combining tradition teaching with an innovative modern approach to help clients find lightness, vitality and balance on and off the yoga matt.

The studio responded with a unique identity system developed on the concept of geometric shapes “Balance + Centre The Sole” that reference the ancient “alchemy’ symbols assembled together to abstractly reflect how yoga can balance and centre the sole. A unique, sophisticated brand evoking modern health & wellness.