Onshore Breaks where hospitality meets nature’s tranquillity. ⁠

A coastal landscape featuring green mossy foreground, sandy beach, and ocean waves under an overcast sky.

Project Description

Boutique hospitality branding

The brand refresh for Onshore Breaks repositions this boutique hospitality brand as a leader in coastal and bushland retreats. Inspired by the raw beauty of the ocean and the lush Otway bushlands, we developed a strategic brand identity that reflects the balance between adventure and relaxation.

Services Provided

— Brand Strategy
— Identity⁠ Design
— Supporting Secondary Identities ⁠

— Brand Creative
— Brand Book

— Illustration 

— Handcrafted painting⁠
— Marketing Material
— Website Design and Development ⁠

Project Links

– www.onshorebreaks.com.au
– Instagram

Our comprehensive brand development process included brand strategy, identity design, creative direction, and website design to ensure a cohesive, elevated experience across all touchpoints. We crafted a distinctive visual identity featuring earthy and oceanic tones, modern typography, and clean, contemporary design elements to reflect Onshore Breaks’ high-end yet approachable personality.

To further enhance the brand’s visual storytelling, we created custom illustrations inspired by the natural landscape, bringing to life the connection between nature and luxury hospitality. The refreshed website design offers a seamless, user-friendly experience, positioning Onshore Breaks as a premium destination for discerning travellers.

By focusing on a strong brand foundation and innovative design, Onshore Breaks is now positioned as a leader in boutique hospitality, attracting guests who seek unique, nature-inspired stays with elevated comfort.

A dark green background with a minimalist line drawing of a house and a tree above layered lines representing earth. Text below reads: "Explore. Rest. Rejuvenate."
A woman with long blonde hair wearing a beige wide-brimmed hat and a red jacket, standing outdoors during sunset, with a blurred natural landscape in the background.

A strategic brand identity that reflects the balance between adventure and relaxation.

Dark green background with a simple line drawing of a house and water beneath it, and the text "Onshore Breaks" in the center.
A person stands near water, wearing a brown skirt, holding the fabric in their hand. The text 'feed your soul' appears on the image. There is a smaller inset photo of two people holding hands at the beach, and a partially visible circle logo with the words 'REST. REJUVENATE. EXPLORE. REST. REJUVENATE. EXPLORER.'
Person walking barefoot along shoreline, gentle waves on sand, with Onshore Breaks logo and text on a white background
A wall with a photograph of a beach landscape and a quote card. The photograph shows a coastal view with greenery, sandy beach, and ocean waves. The quote card reads: 'Not all those who wander are lost.' by J.R.R. Tolkien, and includes the business name 'Onshore Breaks' with a website link.
Four smartphone screens displaying nature-themed Instagram stories, including a bear among leaves, a foggy lake scene with the text 'Explore. Rest. Rejuvenate.', a misty forest with the text 'feed your soul,' and a person standing in a forest with the text 'a place to find yourself.'
Set of stationery including a dark green envelope, a white card with the words "Explore. Rest. Rejuvenate." and simple line illustrations, and a brochure with a landscape scene of trees and birds at sunset.
Laptop displaying a scenic coast with waves and sandy beach, superimposed on a natural landscape with dense green vegetation and cliffs.
Four rectangular designs with the text "Onshore Breaks" and a small wave icon above, each in different shades of green and beige.
A grid of four rectangular cards, each featuring the logo and name "Onshore Breaks," with different background colors: dark green, olive green, beige, and forest green.
Three black skincare bottles from Mofo brand, including Clean As cleansing oil, Misty Hydro vitamin C boost, and Mother Oil face oil, arranged on stacked rocks against a neutral background.
A black bottle of cleanser product resting on two textured rocks with a gradient background.
Black bottle of Maëlle Misty Hydro skincare product resting on stacked flat rocks.
A black bottle of Moia Mother Oil with a dropper cap, placed on a piece of wood against a neutral background.

Nikki Gooley, a BAFTA award-winning makeup artist with 30 years of experience in the film and television industry, founded and created MOFO Australia. Throughout her career, Nikki worked with a range of skin types exposed to harsh conditions like hot lights, smoke-filled studios, and heavy makeup applications. She sought a clean, effective, luxe, and uncomplicated skincare range free of chemicals, soaps, and essential oils—a total skin healing.

The result is MOFO, Mother OF Oils—a skincare range prioritizing true-to-nature ingredients, ethical sourcing, small batch production, and low environmental impact. MOFO has earned the respect of professional makeup artists and is now available to anyone looking to nourish and replenish their skin at every stage of their skincare journey. Skincare doesn’t need to be complicated.

Black and white background with the word 'Mofo.' in white font centered in the image.
Black bottle of Mofo Misty Hydro Vitamin C Boost skincare product on gray concrete surface with shadow.
A black bottle of Mother Oil native extracts face oil with a dropper cap, placed on a wooden platform, next to its light blue packaging box.
A bottle of Moa Misty Hydro skincare serum and its packaging box, placed on a stone slab against a dark background.
A person holding a black bottle of Mofo Mother Oil with native extracts face oil label. The bottle has a pump dispenser. The background appears to be fabric or clothing in brown and black tones.
A black-and-white close-up photo of a woman with long, wet hair wearing a headscarf, with the text 'Mofo. Australia' overlayed.
A person holding a black bottle labeled 'Mofo. CLEAN AS Cleansing Oil' with a dropper cap, in a dimly lit environment.
A split image with a person reaching into water on the left and a hand touching fern leaves on the right, with the word 'Mofo' in the center.
Collage of branding and product presentation slides for Mofo, featuring images of women, product bottles, branding elements, color palettes, and natural imagery, with text detailing brand identity, packaging, typography, ethical icons, and stationery.

Modern and minimalist online presence…

An eCommerce website that delivers the simplicity of the MOFO philospohy and the unique Australian Skincare to the forefront.

A laptop placed on a large rock, displaying an online store for Mofo skincare products, with a dark background.
Two laptops on a beach background, displaying website pages with black and white themes, one featuring skincare products and the other highlighting botanical benefits.
Product page for MOFO Australia MOTHER OIL Skin Drink featuring a black bottle with a dropper on a wooden surface.
Laptop displaying a website about skincare with a photo of a woman with short hair on the right side of the screen.
Black and white graphic design featuring a woman's face with reflections of clouds, minimalist text, and geometric lines. The text includes phrases like "HYBRID BEAUTY," "MOTHER F**KING OILS," and a large letter "M." The design combines modern, artistic elements with a focus on beauty and self-care.
A collage of promotional images for Mofo Australia, including a woman on the beach, black and white portraits, nature scenes, and product shots of skincare bottles.
Black skincare bottles with dropper and pump caps on a white surface with shadows and a terrazzo wall background.
Black and white photo of ocean waves crashing onto a sandy shore with the text 'Mofo. Australia' in the center.
Black and white close-up photograph of a woman's face and shoulder with an overlay of a quote: 'Beauty begins the moment you decide to be yourself' attributed to Coco Chanel. A small logo with initials 'YM' is in the top right corner.
Three black skincare product bottles arranged on a surface with a blurred brick wall background. The bottles are labeled 'Mofo' and contain facial oils and skincare serum.