Future Waste Glen Eira City Council

A smiling woman with dark hair styled in a bun, wearing a green speckled blouse and dark skirt, waving, with red text above and below her reading "FUTURE WASTE!" and "GREENER GLEN EIFRA".
Illustration of a woman with curly brown hair standing outdoors against a backdrop of houses and a tree, with a circular logo in the top right corner that says 'Glen Elera - Future Waste! Greenener' and contains various icons of recyclable items.
A circular design with icons of waste items like a plastic bottle, T-shirt, washing machine, leaf, and bone, with red text around it that reads 'Green Europe Waste Circular Future' on a light blue background.
Text reading "Future Waste, Greener Glen Eira" with a wavy line underneath, on a light blue background.
Illustration of various waste items such as bottles, a bicycle, and leaves, with the text 'Future Waste, Greener Glen Eira' on a light blue background.
Illustration of a smiling woman with dark hair in a high ponytail, wearing a green top and dark skirt, waving with a background of simple line-drawn houses and trees, and pink text that reads 'Future Waste, Greener Glen Eira'.

Project Description

A strategic campaign ‘Future Waste, Greener Glen Eira’ designed to transform Glen Eira's City Council waste services, aligning them with sustainability and circular economy principles. This initiative engages the community to shape the future of waste management for the next decade.

Our uniquely illustrated campaign stands out with a modern, fresh, and vibrant look.

The hero illustration—an abstract machine surrounded by a diverse set of people—symbolizes collaboration and innovation in waste management. It visually depicts community members engaging in reuse, repurposing, and recycling activities, reflecting the project's goals of sustainability and community involvement.

Services Provided

— Campaign Strategy

— Brand Identity

— Creative Direction

— Illustration
— Digital collateral

— Print collateral


Project Links

– www.gleneira.vic.gov.au
– Instagram

A person shoveling mulch or soil in a garden on a split background, with greenery, trees, and a small town in the distance, under a sunny sky with clouds and flying birds.
A collage of nine social media graphics about future waste management and environmental sustainability, featuring illustrations of recycling, waste reduction, and eco-friendly initiatives, with text like 'Future Waste, Greener Glen Eira' and 'Greener
Post promoting future waste collection in Glen Eira, featuring illustrated diverse group of three people, with text encouraging joining the conversation and a URL at the bottom.
Digital poster about future waste and sustainability, featuring illustrated people discussing waste management, with logos of Glen Eira City Council and a website link at the bottom.
Two smartphones displaying content about future waste and environmental sustainability, with an illustration of a woman and logos related to green living.

The campaign was bold and unique and captured the diversity of the Glen Eira Community. A campaign that drove conversation and empowered the community to become involved.

Flyer titled "Future Waste, Greener Glen Eira" with an illustration of three women, one with curly red hair, and one with dark hair tied in a bun, discussing waste management and recycling, featuring environmental imagery like trees, the sun, clouds, and recycling symbols.
A person riding a blue bicycle past posters on a brick wall, with the posters promoting a waste management campaign in Glen Eira, Australia.
Brochure titled 'Future Waste, Greener Glen Eira' with a cartoon illustration of two people discussing waste management, and symbols of various waste items and recycling. The brochures are fanned out on a gray surface.
A blurred person in a red jacket and jeans ascending an escalator in a tiled public space, with a poster on the wall promoting a community event about future waste management in Glen Eira.
A poster on a wall promoting future waste recycling and a greener Glen Eira, featuring illustrated people with trash bins and greenery, and a blurred person walking past.
Illustration of five diverse women standing in a line, each smiling and expressing unique personalities.
A colorful illustration of a group of people engaging in a science project outdoors, with a playground structure and a background of houses, trees, and clouds.
Collection of posters and an illustration displayed on a white background, promoting future waste management and recycling initiatives in Glen Eira, featuring a woman and diverse characters engaging in recycling activities.